While most people understand the importance of SEO, the fact that over 200 factors go into determining where every website ranks make it easy to see why there is so much confusion over the process. The good news is that there are certain pillars of optimization that stay the same over time, and the first step is ranking is to build an excellent website that focuses on on page optimization with the build. We, at Bharat Infosoft , While many people talk about technical SEO and off page SEO, if the on page optimization isn’t done correctly, all the other efforts are for nothing. Learn more about our seo company and our values here. This is one of the most important aspects of on site optimization, but it is one where the specifics can change immensely over time. In the past stuffing a website with pages of keywords was enough to shoot up the rankings and even just a few years ago having a high keyword percentage was a major part of getting to the top of major search engines like Google, Yahoo, and Bing. However, today that is a great way to make sure your website never even sniffs page one of the search engine rankings. satyaom Group keeping this density will be enough to help truly great content rank while avoiding any of the over optimization penalties that Google likes to dole out on websites that obviously go too far in trying to rank for certain keywords.